Sustainable women power
As the head of an advertising agency and a mother of two girls, I usually have my hands full, but I’m among those who don’t give up on an idea once it’s firmly set in my mind…
After the birth of my little daughter Valerie, I struggled with her daily cleansing routine using wet wipes. She constantly suffered from skin irritations, and on top of that, a huge pile of waste accumulated every day. Alternative products like cotton washcloths, on the other hand, weren’t hypoallergenic and, without fabric softener after washing, became too harsh and scratchy for her sensitive skin. Hence, I decided to develop a sustainable wash pad according to my own specifications. I received help from a small weaving mill in a neighboring village of Kulmbach, my hometown. Together, we developed a fabric that’s hypoallergenic, can be washed at temperatures of up to 95°C, and remains soft even after washing without the need for fabric softener.
In 2017, our online shop finally went live, and shortly after, the well-known children’s goods shipping house, JAKO-O, included us in their range. We expanded our range of colors and products. After the cleaning performance of the “waschies” was so good that it effortlessly removed makeup and cream residues with just water, we developed our successful makeup removal line, FACELINE.
Appearance on the VOX show “Die Höhle der Löwen” (German version of “Shark Tank”).
We were so confident in our product that we applied to participate in the VOX entrepreneur show. When we received the confirmation, the joy was immense, but it also came with a lot of excitement and preparation. Alongside my co-founder Marcella Müller, I finally ventured into the “Höhle der Löwen” in Cologne. To our great delight, we managed to impress 2 lions right away, Judith Williams and Ralf Dümmel, with our ‘waschies’.
We chose Ralf Dümmel, who still holds a 20% stake in waschies GmbH to this day.
Following the broadcast of the show, there was an enormous surge in demand for our ‘waschies’—just in 2018 after our TV appearance, we sold over 2 million units.
Due to our sustained success, we’ve decided to move to a larger office and hire our first dedicated employee, Emmi. Since then, the company and team have continuously grown: new employees, new product lines, new editions.
After meeting the founder of the Robin Aid Foundation at the airport, known for conducting operations for seriously ill children in crisis areas, we were so impressed by his dedication that we wanted to support him and his foundation.
We launched our GOLD Edition and have been donating 1 € from every package sold to the Robin Aid Foundation since then.
A special highlight from the Corona-dominated year was the entry of our ‘waschies’ into the Top Twenty Villa of the GNTM top models. In the delicate vanilla design, our special edition was unboxed on camera.
The vision of waschies is to make the world a bit better and more sustainable with innovative products. Of course, we aim to continue growing and become a pioneering company in the beauty and accessories industry, showcasing to the world how cleansing and makeup removal in 2021+ is done.
We’re thrilled that you’re interested in the entire story of our waschies and hope it inspires you as much as it does us.
Love, your waschies, Carolin + Team