Our Story

Our Origins

Waschies® was founded in 2017 by Carolin Schuberth, a visionary German entrepreneur and mother of two girls. Concerned about the skin irritation caused by disposable baby wipes during her daughters’ daily cleansing routines, Carolin was determined to find a better and more eco-friendly alternative of skin cleansing. When her daughters were diagnosed with dermatitis and their dermatologist recommended a water-only cleanse, it sparked a mission: to create a gentle, sustainable cleansing solution suitable for all skin types, especially the most sensitive.

Our Background

Inspired by the challenges of motherhood and driven by a passion for sustainability, Carolin tapped into her family’s textile roots and immersed herself in the science of fibres. Carolin discovered that many fibres become abrasive after washing and can trigger allergic reactions and skin sensitivities. That’s when she started working with a small weaving mill in a neighbouring village near her hometown of Kulmbach, Bavaria, in Germany. She began developing a fibre blend that would change the way we cleanse.

Our Growth

In 2018, Waschies® made its debut on Germany’s version of Dragons’ Den (“Die Höhle der Löwen”) where Carolin managed to secure investment and spark national interest. The response was overwhelming—over two million units sold and a growing community of conscious, skin loving eco consumers.

To further reinforce the trust our growing community put in Waschies®, Carolin had select products successfully OEKO-TEX® certified, with some even being awarded the Dermatest 5-star guarantee.