Sustainability & innovation
Sustainable by Design
While many beauty and personal care brands still treat sustainability as an afterthought, Waschies® has been sustainable by design since its inception. And for a reason: the single-use cosmetics industry is expected to grow from $2.6 billion to $4.1 billion by 2032, fueled by demand for convenience over conscious consumption.
We exist to challenge that status quo. Every Waschies® product has been consciously crafted to reduce waste without compromising on performance. From your daily face cleanse to your baby’s bath time routine, our goal is to replace single-use habits with smarter, softer, and more sustainable solutions—proving that everyday care can be both effective and eco-conscious.
Every year, over 11 billion wipes are flushed in the UK alone*, many contain plastic fibres that do not break down, clog waterways and harm wildlife. While many of us forget disposable products the minute they serve their purpose, a single-use makeup remover pad or wipe alone can take up to 100 years to biodegrade. What might have been a fleeting necessity in one’s routine, or a fun product trend to try out, often leaves a lasting impact on the environment. If you use 2-4 pads per cleanse, that adds up to more than 1,400 single-use items per year, and over 29,000 in a lifetime.
But the problem goes beyond facial care: in the baby and kids sector, 85% of UK parents use an average of 24 baby wipes a day per child, resulting in more than 8,700 wipes per year, most of which are used once and then binned or flushed. The environmental cost is staggering.
Each Waschies® pad is consciously designed to be washed after every other cleanse, and engineered to be washed up to 200 times. That means one pad delivers at least 400 uses. If you typically use 2–4 single-use pads or wipes per cleanse, a single Waschies® can replace at least 800 disposables over its lifetime. Now, imagine the impact of a 6-pack–up to 4,800 single-use items saved from your daily skincare routine. The same goes for our Reusable Baby & Kids Wash Pads, helping families cut everyday waste while caring for delicate skin with a gentler, more sustainable choice.
Sustainability isn’t just about being reusable–it's about being better by design.
- OEKO-TEX® Certified: Unlike many disposables often made from thin, low-grade fibres, our ultra-soft high-tech fibre blends have been consciously crafted to be gentle yet effective. Many are OEKO-TEX® STANDARD 100 certified to guarantee they are free from harmful substances.
- Hypoallergenic & dermatologically tested: Our fibre blends have been intentionally selected to be among the least likely to cause skin irritation or allergic reactions. They have also been clinically proven to be safe and non-irritating, even for the most delicate skin.
- Gently cleanses with just water: Whether removing waterproof makeup or intimate care, our pads can effortlessly take off the day and cleanse with just water or be paired with your favourite cleanser. Extensive rubbing and possible skin irritation, as is often the case with disposables, is not necessary.
- Preserves skin’s natural pH: No matter if you are cleansing your face, body, or intimate area, our pads’ high-tech fibre blends do not disrupt your skin barrier, unlike many disposables and are free from preservatives, fragrances, and traces of alcohol.
- Carefully handmade: Unlike mass-produced, single-use pads that are often inconsistent in quality, each of our products has been hand-made to ensure you are getting quality your skin can rely on day after day.
Innovation in beauty
Washable & reusable
Longevity instead of waste. Our products are carefully designed to reduce waste so that you don't have to compromise on your care routine.
Award-winning innovations
Our products have been recognized and certified for their quality, for beauty with integrity.
Environmentally conscious
From the use of recycled materials to reusability, we pay attention to sustainability in every detail.
Designed in Germany
Carefully designed and developed to meet the highest standards.
Female-founded
Created by women for everyone. With empathy, vision, and innovative strength, we bring a breath of fresh air to the beauty world with a female perspective.
As a mother, I faced a major challenge: my daughter's skin suffered from severe neurodermatitis and could not tolerate any moisture—conventional wet wipes were not an option for her. In search of a gentle and skin-friendly alternative, I developed a soft, hypoallergenic fiber that gently cleanses her sensitive skin and is reusable—and that's how waschies came about.
— Carolin Schuberth,
Founder and CEO
