Privacy Policy

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration below.

2. Hosting and Content Delivery Networks (CDN)

We are hosting the content of our website at the following provider:

Hetzner

The provider is the Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany (hereinafter referred to as Hetzner).

For details, please view the data privacy policy of Hetzner: https://www.hetzner.com/de/legal/privacy-policy/.

We use Hetzner on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable depiction of our website possible. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

Cloudflare

We use the “Cloudflare” service provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA. (hereinafter referred to as “Cloudflare”).

Cloudflare offers a content delivery network with DNS that is available worldwide. As a result, the information transfer that occurs between your browser and our website is technically routed via Cloudflare’s network. This enables Cloudflare to analyze data transactions between your browser and our website and to work as a filter between our servers and potentially malicious data traffic from the Internet. In this context, Cloudflare may also use cookies or other technologies deployed to recognize Internet users, which shall, however, only be used for the herein described purpose.

The use of Cloudflare is based on our legitimate interest in a provision of our website offerings that is as error free and secure as possible (Art. 6(1)(f) GDPR).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5666.

Data processing

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

waschies GmbH
represented by CEO Carolin Schuberth
Obere Stadt 14
95326 Kulmbach - Germany

Phone: +49 9221 699617 80
E-mail: info@waschies.com

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TDDDG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Information on the data transfer to third-party countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified

We use, among other technologies, tools from companies located in third-party countries that are not safe under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are enabled, your personal data may be transferred to and processed in these countries. We would like you to note that no level of data protection comparable to that in the EU can be guaranteed in third countries that are insecure in terms of data protection law.

We would like to point out that the US, as a secure third-party country, generally has a level of data protection comparable to that of the EU. Data transfer to the US is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional assurances. Information on transfers to third-party countries, including the data recipients, can be found in this Privacy Policy.

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose personal data of our customers on the basis of a valid contract on data processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data at any time. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data instead of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, the processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with the Consent Management Tool Axeptio

We use the consent management tool Axeptio (Provider: Axeptio, Agilitation SAS, 18 rue Tronchet, 69006 Lyon, France) on our website to ensure the collection and management of consents regarding the use of cookies and similar technologies in accordance with the General Data Protection Regulation (GDPR).

Through Axeptio, we transparently inform you about all services and cookies used on our website. You have the option to consent to them or to reject them. The corresponding cookies are only set, or external services loaded, after you have actively given your consent.

The processing of data collected via Axeptio takes place for the purpose of documenting and managing your granted or denied consents (Art. 6 para. 1 lit. c GDPR – legal obligation). For this purpose, the following data is stored:

Your consent or refusal decision
Time and scope of the decision
Technical information if applicable (e.g. browser, device, IP address in shortened form)

Your consents are generally stored for a period of 6 months, after which you will be asked again.

Further information can be found in Axeptio’s privacy policy: https://www.axeptio.eu/en/privacy-policy

Data processing

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail

If you contact us by e-mail your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website by shop.app

You have the option to register on this website to be able to use additional website functions. We shall use the data you enter only for the purpose of using the respective offer or service you have registered for. The required information we request at the time of registration must be entered in full. Otherwise, we shall reject the registration.

To notify you of any important changes to the scope of our portfolio or in the event of technical modifications, we shall use the e-mail address provided during the registration process.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 (1)(b) GDPR).

The data recorded during the registration process shall be stored by us as long as you are registered on this website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory statutory retention obligations.

Registration with Facebook Connect

Instead of registering directly on this website, you also have the option to register using Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

If you decide to register via Facebook Connect and click on the “Login with Facebook”/„Connect with Facebook” button, you will be automatically connected to the Facebook platform. There, you can log in using your username and password. As a result, your Facebook profile will be linked to this website or our services. This link gives us access to the data you have archived with Facebook. These data comprise primarily the following:

Facebook name
Facebook profile photo and cover photo
Facebook cover photo
E-mail address archived with Facebook
Facebook-ID
Facebook friends lists
Facebook Likes (“Likes” information)
Date of birth
Gender
Country
Language

This information will be used to set up, provide and customize your account.

The registration via Facebook Connect and the affiliated data processing transactions are implemented on the basis of your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time, which shall affect all future transactions thereafter.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

For more information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies. Use these links to access this information: https://www.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

Processing of Personal Data in the Context of Invoicing (Easybill)
For the purpose of invoicing, we make use of the services of easybill GmbH, Düsseldorfer Straße 40a, 40667 Meerbusch, Germany. Within this service, personal data – in particular master data (such as name, address), contract and billing data as well as, where applicable, communication data – are processed.

The legal basis for this processing is Art. 6 (1) (b) GDPR, insofar as the processing is necessary for the performance of a contractual relationship with you, as well as Art. 6 (1) (f) GDPR, insofar as there is a legitimate interest on our part in the efficient and legally compliant handling of invoicing.

The processing of data takes place exclusively within the European Union. easybill GmbH is contractually obliged to process the data only in accordance with our instructions and in compliance with applicable data protection regulations.

Further information on data protection at easybill can be found at: https://www.easybill.de/datenschutz

Data processing

5. Social media

Facebook

We have integrated elements of the social network Facebook on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

An overview of the Facebook social media elements is available under the following link: https://developers.facebook.com/docs/plugins/.

If the social media element has been activated, a direct connection between your device and the Facebook server will be established. As a result, Facebook will receive information confirming your visit to this website with your IP address. If you click on the Facebook Like button while you are logged into your Facebook account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able to allocate your visit to this website to your user account. We have to emphasize that we as the provider of the website do not receive any information on the content of the transferred data and its use by Facebook. For more information, please consult the Data Privacy Policy of Facebook at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Instagram

We have integrated functions of the public media platform Instagram into this website. These functions are being offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element has been activated, a direct connection between your device and Instagram’s server will be established. As a result, Instagram will receive information on your visit to this website.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user account. We have to point out that we as the provider of the website and its pages do not have any knowledge of the content of the data transferred and its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at: https://privacycenter.instagram.com/policy/.

Pinterest

We use elements of the social network Pinterest on this website. The network is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such an element, your browser will establish a direct connection with Pinterest’s servers. During this process, the social media element transfers log data to Pinterest’s servers in the United States. The log data may possibly include your IP address, the address of the websites you visited, which also contain Pinterest functions. The information also includes the type and settings of your browser, the data and time of the inquiry, how you use Pinterest and cookies.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

For more information concerning the purpose, scope and continue processing and use of the data by Pinterest as well as your affiliated rights and options to protect your private information, please consult the data privacy information of Pinterest at: https://about.pinterest.com/en/privacy-policy.

6. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymization

Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en

Klaviyo

We have integrated Klaviyo on this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter Klaviyo).

Klaviyo is a marketing automation tool for sending emails, SMS, push messages and collecting customer reviews for eCommerce merchants.

For this purpose, Klaviyo stores consent for email marketing. In this context, the following data may be processed specifically: name, phone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo’s online system, website or email, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Art. 6(1)(a) GDPR and § 25 (1) TDDDG. The consent can be revoked at any time.

For further details, please refer to the provider's privacy policy: https://www.klaviyo.com/legal/privacy.

Standard contractual clauses for the transfer of personal data to third countries are used by the provider. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Extended Use of Klaviyo - Reviews

We use the service Klaviyo - Reviews, a feature of the Klaviyo marketing platform, to collect, manage, and display customer product reviews.

Purpose of processing
The purpose of using Klaviyo – Reviews is to enable our customers to provide product feedback after a purchase, to publish these reviews on our website, and to use them in our marketing communications. This helps us improve our products and services, while also providing other customers with transparent product information.

Nature and scope of data processing
For the collection of reviews, Klaviyo may process personal data such as the customer’s name, email address, product purchased, review content, rating, and the time of submission. In addition, technical information (e.g., browser type, IP address) may be processed for security and operational purposes. Reviews may be published on our website together with the customer’s first name or other information voluntarily provided.

Legal basis
The processing of personal data is based on our legitimate interests pursuant to Art. 6(1)(f) GDPR in obtaining authentic product feedback and providing transparency to our customers. Where reviews are collected following the customer’s consent (e.g., through review request emails), the legal basis is Art. 6(1)(a) GDPR.

Data processing

Meta Pixel (formerly Facebook Pixel)

To measure conversion rates, this website uses the visitor activity pixel of Meta. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta’s statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Meta ad. This makes it possible to analyze the effectiveness of Meta ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Meta archives the information and processes it, so that it is possible to make a connection to the respective user profile on Facebook or Instagram and Meta is in a position to use the data for its own promotional purposes in compliance with the Meta Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta to display ads on Facebook or Instagram and other advertising channels. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us have been jointly set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the privacy-secure implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.

If you do not have a Facebook or Instagram account, you can deactivate any user-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Meta Conversion API

We have integrated the Meta Conversion API into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, based on the information provided by Meta, the recorded data is also transmitted to the United States and other Non-EU and Non-EEZ countries.

Meta Conversion API enables us to record the interactions of our website visitors with our website and to share this information with Meta to improve the promotional performance with Facebook and Instagram.

To do this, in particular the time you accessed the site, the website you accessed, your IP address and your user agent, as well as, if applicable, other specific data (e.g., purchased products, value of the shopping cart and currency) are tracked. For a complete overview of the tracked data, please visit: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service occurs on the basis of your consent pursuant to Art. 6 Sect. 1 lit. a GDPR and § 25 Sect. 1 TDDDG. You may revoke your consent at any time.

If personal data is collected on our website with the assistance of the tool described herein and if it is shared with Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland shall be jointly responsible for the processing of your data, i.e., we are the data controllers (Art. 26 GDPR). This shared responsibility is limited exclusively to the recording of your data and its sharing with Meta. The processing that occurs after the data has been shared with Meta is not part of this shared responsibility. The obligations we share responsibility for have been documented in an agreement on joint processing. The concrete wording of this agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for the provision of the data protection information when using the Meta tool and for the data protection law compliant secure implementation of the tool on our website. Meta is liable for the data security of Meta products. You may request information on your rights as a data subject (e.g., request for information) related to the data processed by Facebook or Instagram directly from Meta. If you claim any data subject rights with us, we are required to forward your request to Meta.

The transfer of data to the United States is based on the standard contract clauses of the EU commission. For details please visit: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s data privacy policy, you will find additional information pertaining to the protection of your privacy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function ‘Custom Audiences’ in the settings for adverts at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account with Facebook or Instagram, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Data processing

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

Whenever you visit or use our website and apps, utilize our portfolio (e.g., participation in sweepstakes), transfer data to us or interact with the Facebook or Instagram content of our company, we record related personal data. In the event that you have given us your consent to the use of Meta Custom Audiences, we will share these data with Meta to put Meta in a position to send you compatible ads. These data may also be used to defined target audiences (Lookalike Audiences).

Meta processes these data as our contract processor. For details, please consult the user agreement of Meta: https://www.facebook.com/legal/terms/customaudience.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

The transfer of date to the USA is based on the standard contract clauses of the EU Commission. For details please see: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

TikTok Pixel

We have integrated TikTok pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can display interest-based advertisements on TikTok to website visitors who have viewed our offers (TikTok Ads). At the same time, TikTok Pixel allows us to determine how effective our advertising is on TikTok. This allows us to evaluate the effectiveness of the TikTok Ads for statistical and market research purposes and to optimize them for future advertising efforts. For this purpose, various usage data are processed, such as IP address, page views, time spent, operating system used and origin of the user, information about the ad on which a person clicked on TikTok or an event that was triggered (timestamp). This data is summarized in a user ID and assigned to the respective end device of the website visitor.

The use of this tool is based on Art. 6(1)(a) GDPR and § 25 (1) TDDDG. This consent can be revoked at any time.

Data transfer to third-party countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Data processing

Use of the Rebuy Personalization Engine (Personalization and Product Recommendations)
We use the Rebuy Personalization Engine on our website, an AI-powered personalization solution for e-commerce. The Rebuy Personalization Engine analyzes user behavior within our online shop in order to provide personalized product recommendations in the shopping cart, during checkout, and after the purchase has been completed.

Nature and Scope of Data Processing
In the context of use, personal data in a broader sense is processed. This includes, in particular, usage and tracking data (e.g., viewed products, click behavior, shopping cart contents, purchase history), technical information (e.g., browser type, device type, IP address, session IDs), as well as data from an existing customer account, if the user is logged in. The processing is generally carried out in a pseudonymized manner and serves exclusively to personalize the shopping experience and increase the relevance of product recommendations.

Legal Basis
The legal basis for the processing is – where the user has given consent – Art. 6 (1) lit. a GDPR (consent), otherwise Art. 6 (1) lit. f GDPR (legitimate interest in providing a user-friendly and economically optimized online offering).

Storage Period
The data will be deleted as soon as it is no longer required for the purposes described above or the user withdraws consent previously given.

Use of Polar Analytics (Analytics and Reporting Tool)

We use the service Polar Analytics, an analytics and business intelligence tool for e-commerce, to consolidate and evaluate data from various sources (e.g., online shop, marketing and advertising channels, payment providers). The purpose is to analyze key business metrics such as revenue, customer lifetime value (LTV), marketing ROI, or customer cohorts and thereby optimize our sales and marketing processes.

Nature and scope of data processing
When using Polar Analytics, the following categories of data may be processed in particular:

Order and transaction data (e.g., products, quantities, prices, payment information),
Customer data (e.g., name, address, email address, telephone number),
Usage and interaction data from connected platforms (e.g., clicks, open rates, conversion data),
Other business-related metrics.

Legal basis
The processing is based on our legitimate interest pursuant to Art. 6 (1) lit. f GDPR in the economic optimization and data-driven further development of our e-commerce business. Where consent is required for certain data collections or integrations, the processing is carried out on the basis of Art. 6 (1) lit. a GDPR.

Data processing

We have concluded a data processing agreement (DPA) for the use of the abovementioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

Use of Shop by Shopify

We use the Shop by Shopify service provided by Shopify Inc., 151 O’Connor Street, Ground Floor, Ottawa, ON, K2P 2L8, Canada (“Shopify”), to make our products available through Shopify’s Shop App and to strengthen our brand presence. The app enables customers to discover our products, place orders, and track deliveries.

Purpose and scope of processing
In the context of using Shop by Shopify, personal data necessary for processing orders and providing the app is processed. This includes in particular:

Order and customer data (name, address, email address, payment and delivery details),
Communication and usage data (e.g., push notifications, interactions within the app),
Technical data (e.g., device type, language settings, app version).

Roles and responsibilities
Shopify processes this data partly under its own responsibility (in particular in connection with providing customer accounts within the Shop App). Where Shopify processes personal data of our customers in the context of order processing on our instructions, it acts as a processor within the meaning of Art. 28 GDPR.

Legal basis
Processing is carried out on the basis of Art. 6 (1) (b) GDPR (performance of a contract or steps prior to entering into a contract) as well as Art. 6 (1) (f) GDPR (our legitimate interest in expanding the marketing of our products and improving customer engagement).

Data transfers
Data may also be transferred to Shopify in third countries, in particular Canada and the USA. Canada is subject to an adequacy decision by the European Commission. Where data is transferred to the USA, this is based on the European Commission’s Standard Contractual Clauses.

Data processing

Use of Shopify Search & Discovery
We use the Shopify Search & Discovery application in our online store to customize the search and discovery features of our shop and to make relevant products more easily accessible to our customers. In this context, the following types of data may be processed in particular:

search queries and filter settings of users,
interaction data (e.g., clicked search results or product recommendations),
technical information (e.g., browser type, IP address, device data).

The processing of this data is carried out for the purpose of creating a user-friendly online offering, improving product search, and analyzing and optimizing our product range. The legal basis is Art. 6 (1) (b) GDPR, insofar as the processing is necessary for the performance of pre-contractual measures or for the fulfillment of a contract, as well as Art. 6 (1) (f) GDPR, based on our legitimate interest in providing a customer-friendly and efficient design of our online store.

Shopify acts as our processor in this respect. Data processing takes place on the basis of the Data Processing Addendum (DPA) concluded with Shopify. A separate data processing agreement specifically for “Search & Discovery” is not required.

Use of Flow by Shopify
We use Flow by Shopify, an automation tool provided by Shopify Inc., 151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada. This application enables us to automate recurring business processes and workflows in our online store, such as notifications for specific order statuses, customer segmentation, or inventory adjustments.

Type and scope of data processing
In the course of using Flow by Shopify, the following categories of data may be processed:

Order data (including personal data of end customers such as name, address, contact details, payment and shipping information),
Customer data (e.g., segmentation information),
Product and inventory data.

Processing is carried out exclusively for the purpose of automating and increasing the efficiency of our internal operations.

Legal basis
The legal basis for the use of Flow by Shopify is Art. 6 (1) lit. f GDPR (legitimate interest in efficient business operations). Where personal data is processed for the performance of a contract, the legal basis is Art. 6 (1) lit. b GDPR.

Data Processing Agreement
A data processing agreement pursuant to Art. 28 GDPR has been concluded with Shopify.

Use of Shopify Point of Sale (POS)

We use the Shopify Point of Sale (POS) system, a service provided by Shopify International Limited, 2nd Floor, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, to unify and centrally manage our online sales with in-store sales in our physical retail locations.

Purpose of Processing
The use of Shopify POS serves the purpose of efficiently processing purchase transactions, synchronizing inventory, and managing customer relationships across different sales channels. This ensures a consistent and seamless shopping experience for our customers both online and offline.

Nature and Scope of Data Processing
In connection with the use of Shopify POS, the following categories of personal data may be processed:

Customer master data (e.g., name, address, contact details),
Payment information,
Purchase and order history,
Any other contract-related information, where applicable.

The processing of this data is necessary for handling transactions, issuing receipts, managing stock, and providing customer services (e.g., complaints or returns).

Legal Basis
The processing of personal data via Shopify POS is carried out on the basis of Art. 6 (1) lit. b GDPR (performance of a contract) and, where necessary, on the basis of Art. 6 (1) lit. f GDPR (legitimate interest in efficient organization of sales processes).

Data Processing Agreement
As Shopify may have access to personal data in the context of providing the POS system, we have concluded a Data Processing Agreement (DPA) with Shopify in accordance with Art. 28 GDPR.

Use of Translate & Adapt (Translation and Localization Tool)
We use the Shopify feature Translate & Adapt to translate and adapt our store content for different markets. This tool enables us to provide product descriptions, legal information, and other store content in multiple languages and to adjust it to regional specifics.

Purpose of Processing
The use of Translate & Adapt serves to facilitate international sales by making our store content accessible and comprehensible in various markets.

Nature and Scope of Data Processing
In principle, Translate & Adapt does not process personal data of our customers. The feature primarily processes store content such as product descriptions, legal texts, or other content provided by us. Only if personal data is included in this content (e.g., customer testimonials containing names), such data may be processed in the course of translation.

Legal Basis and Data Processing Agreement
The processing is carried out on the basis of our legitimate interest in adapting our store for international markets (Art. 6(1)(f) GDPR). Since Translate & Adapt is part of the Shopify platform, data processing is already covered by the Data Processing Agreement (DPA) with Shopify. No separate DPA is required for this feature.

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.

The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address, and the use of this information for the sending of the newsletter at any time, for instance by clicking on the “Unsubscribe” link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.

Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

Use of Klaviyo for Newsletter Distribution

We use the services of Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA 02110, USA, for the distribution of our newsletters.
Klaviyo enables us to manage our newsletter campaigns, segment recipient lists, and technically handle the delivery of emails.

Purpose of Processing
The processing of personal data is carried out for the purpose of sending you information about our products, offers, and services by email. Klaviyo also allows us to analyze open and click rates in order to improve the relevance and effectiveness of our newsletters.

Nature and Scope of Data Processing
As part of the newsletter registration, the following personal data is processed:

Email address (mandatory),
optionally: first and last name,
any other voluntary information.

In addition, technical information regarding the use of newsletters (e.g., IP address, time of subscription, open and click behavior) is processed in order to verify the security of the registration process and to optimize the content of the newsletters.

Legal Basis
The processing of data is based on your consent pursuant to Art. 6 (1) lit. a GDPR.
The analysis of open and click rates is carried out based on our legitimate interest in an optimized and user-friendly newsletter design pursuant to Art. 6 (1) lit. f GDPR.

Data Transfer to Third Countries
Since Klaviyo is based in the United States, a transfer of data to a third country outside the EU takes place. The transfer of data is carried out based on the EU Standard Contractual Clauses.

Storage Period
Your data will be stored for the duration of your newsletter subscription. After you unsubscribe from the newsletter, your data will be removed from the distribution list, unless further storage is required for compliance with statutory retention obligations.

Data processing

8. Plug-ins and Tools

YouTube with expanded data protection integration

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

hCaptcha

We use “hCaptcha” (hereinafter referred to as “hCaptcha”) on this website. The provider is Intuition Machines, Inc., 2211 Selig Drive, Los Angeles, CA 90026, USA (hereinafter referred to as “IMI”).

hCaptcha is being used to determine whether the entry of data into this website (e.g., into a contact form) is being processed by a person or an automated program. For this purpose, hCaptcha analyzes the behavior patterns of website visitors on the basis of several characteristics.

This analysis begins automatically as soon as the website visitor enters a website with the activated hCaptcha feature. For the analysis, hCaptcha uses a wide range of information (e.g., the IP address, time spent on the website or mouse actions taken by the user). The data recorded during this analysis is forwarded to IMI. If hCaptcha is used in the “invisible mode,” the analyses are completely conducted in the background. Website visitors are not alerted to the performance of an analysis.

The storage and analysis of the data occurs on the basis of Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in protecting the operator’s web presentations against abusive automatic spying and SPAM. In the event that respective consent has been obtained, the data will be processed exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, if the consent comprises the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined in the TDDDG (German Telecommunications Act). Such consent may be revoked at any time.

The processing of data is based on Standard Contract Clauses, included in the Data Processing Supplement to the General Terms and Conditions of IMI or in the data processing agreements.

For further information on hCaptcha, please consult the Data Protection Policy and Terms of Use under the following links: https://www.hcaptcha.com/privacy and https://hcaptcha.com/terms.

Use of accessiBe (Accessibility Solution)

We use the service accessiBe on our website, an AI-powered software solution designed to improve accessibility and ensure compliance with the WCAG (Web Content Accessibility Guidelines) and the ADA (Americans with Disabilities Act).

Purpose of Processing
The use of accessiBe serves to make our website accessible to people with disabilities and to comply with legal requirements for digital accessibility.

Nature and Scope of Data Processing
In the context of using accessiBe, no traditional personal data such as name, email address, or IP address is collected. However, accessiBe processes technical information (e.g., browser type, screen resolution) as well as the accessibility settings made by the user (e.g., contrasts, font sizes, keyboard navigation). This information is generally stored via cookies or local storage entries in the browser in order to automatically apply the selected settings during future visits.

Legal Basis
Processing is carried out based on Art. 6 (1) (c) GDPR (legal obligation), as legislators require us to provide an accessible website and comply with legal accessibility requirements.

Storage Period
The settings stored through cookies or local storage remain in place until you delete them in your browser.

Recipients / Transfer to Third Countries
It cannot be ruled out that, in connection with the use of accessiBe, data will be transferred to servers of accessiBe Inc. in the United States. In such cases, the transfer takes place based on appropriate safeguards pursuant to Art. 46 GDPR (e.g., EU Standard Contractual Clauses) and the Data Privacy Framework (DPF) agreement.

Use of QuickSync - All in One App

We use the application QuickSync - All in One App to synchronize products, inventories, and orders across multiple connected online shops and sales platforms.

Purpose of Processing

The use of QuickSync serves the efficient management of our online business. By centrally synchronizing product information, inventories, and orders, manual entries are reduced, errors are avoided, and the processing of orders is accelerated.

Nature and Scope of Data Processing

In the course of using QuickSync, the following categories of data are processed in particular:

Product and inventory data (e.g., item numbers, prices, quantities, descriptions, images).
Order data, which may also include personal data of end customers, in particular:

· First and last name,

· Delivery and billing address,

· Contact details (e-mail address, telephone number),

· Order and payment information,

· Where applicable, further contract-related information.

QuickSync gains access to this data in order to carry out synchronization between the connected shops and platforms. According to our knowledge, QuickSync does not use this data independently for its own purposes.

Legal Basis

The processing of personal data in the context of QuickSync is carried out on the basis of Art. 6 (1) (b) GDPR, insofar as it is necessary for the performance of a contract with our customers (e.g., processing of orders).
In addition, processing may take place on the basis of Art. 6 (1) (f) GDPR, as we have a legitimate interest in the efficient and error-free organization of our business processes.

Recipients of the Data

The recipient of the data is the provider of QuickSync. Insofar as data is transferred to a third country (outside the EU/EEA), we ensure that an adequate level of data protection is guaranteed, e.g., through the conclusion of the EU Commission’s Standard Contractual Clauses.

Storage Period

The personal data processed via QuickSync is stored for as long as is necessary for the processing of orders and the fulfillment of legal retention obligations. Beyond this, the data will be deleted once it is no longer required for the purposes pursued.

Data processing

We have concluded a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors solely in accordance with our instructions and in compliance with the GDPR.

Use of Matrixify – Data Export/Import
We use the application Matrixify – Data Export/Import to manage, migrate, and synchronize data in our online shop. The service enables, in particular, the export, import, and processing of large data sets (e.g., products, orders, customer data) within the Shopify environment. The provider is ITissible Ltd., Brivibas iela 180A, LV-1012 Riga, Latvia.

Purpose of Processing
The use of Matrixify serves the efficient organization and maintenance of our shop data as well as the facilitation of data migrations and automated administrative processes.

Type and Scope of Data Processing
In the course of using Matrixify, the following categories of data may be processed in particular:

Product and inventory data (e.g., item numbers, prices, descriptions, quantities, images),
Order data, which may also include personal data (e.g., name, shipping and billing address, contact details, order and payment information),
Customer data (e.g., name, contact details, customer history),
Any other contract-related information as applicable.

Matrixify is granted access to this data insofar as it is necessary for the purposes described above.

Legal Basis
Processing is carried out on the basis of Art. 6 (1) lit. b GDPR (performance of a contract or pre-contractual measures) as well as Art. 6 (1) lit. f GDPR (legitimate interest in the efficient and secure management of our shop data).

Data processing

Use of Hive Logistics (Fulfillment Service Provider)

We use the services of Hive Logistics (Hive Technologies GmbH, Karl-Liebknecht-Str. 14, 10178 Berlin, Germany) to handle the logistics processes of our online business. The company is responsible in particular for warehousing, order picking and packaging, shipping to end customers, as well as returns management.

Purpose of Processing
The integration of Hive Logistics serves the efficient and reliable fulfillment of our orders and the transparent management of our inventory.

Type and Scope of Data Processing
In the course of cooperation, Hive Logistics gains access to personal data necessary for order processing. This includes in particular:

First and last name,
Delivery and billing address,
Contact details (e.g. e-mail address, telephone number),
Order and shipping information,
if applicable, payment and returns data.

Legal Basis
Processing is carried out on the basis of Art. 6 (1) lit. b GDPR (performance of a contract) as well as Art. 6 (1) lit. f GDPR (legitimate interest in efficient logistics processing).

Data processing

Use of Google Services

We use various services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google is a global technology company that offers a wide range of online services, including in particular the Google search engine, Google Ads, Google Analytics, Google Maps, YouTube, and the productivity platform Google Workspace (e.g., Gmail, Drive, Docs).

Purpose of Processing
The use of Google services is intended to ensure the provision, optimization, and economic operation of our online offering. This includes, among other things, the analysis of user behavior, measurement of reach, improvement of user-friendliness, and the execution of online marketing activities.

Type and Scope of Data Processing
When using Google services, the following types of data may be processed:

IP address, device and browser information,
location data (if enabled by the user),
usage and interaction data (e.g., visited pages, search queries, click behavior),
where applicable, personal data associated with Google accounts (e.g., name, email address), if the user is logged into a Google account.

Google processes this data under its own responsibility and may combine it with information from other Google services. Processing regularly also takes place on servers located in the USA.

Legal Basis
Where consent has been obtained pursuant to Art. 6 (1) (a) GDPR, processing is based solely on that consent. In all other cases, processing may be based on Art. 6 (1) (f) GDPR, with our legitimate interest being the efficient provision and optimization of our online offering.

Third-Country Transfer
A transfer of personal data to the USA cannot be excluded. Google is certified under the EU-U.S. Data Privacy Framework (DPF), ensuring an adequate level of data protection.

Data processing

Use of Mirakl Connect

We use the platform Mirakl Connect, provided by Mirakl SAS, 24 Rue Royale, 75008 Paris, France. Mirakl Connect enables us to centrally manage our products and list them across various online marketplaces.

Purpose of Processing
The use of Mirakl Connect serves to efficiently connect our online store with external marketplaces and to simplify the management of product information and orders. This allows us to optimize our sales processes and increase the reach of our offers.

Nature and Scope of Data Processing
In the context of using Mirakl Connect, the following categories of data may be processed:

Product and inventory data (e.g., item numbers, prices, quantities, descriptions, images),
Order data, which may also include personal data of end customers, in particular:
First and last name,
Shipping and billing address,
Contact details (e-mail address, telephone number),
Order and payment information,
Other contract-related information, if applicable.

This data is exchanged via Mirakl Connect between our online store and the connected marketplaces in order to correctly process and fulfill customer orders.

Legal Basis
The processing of personal data is based on Art. 6 (1) lit. b GDPR (performance of a contract or steps prior to entering into a contract) as well as Art. 6 (1) lit. f GDPR (legitimate interest in an efficient and scalable sales structure).

Data processing

Use of Fonts via Shopify CDN
Our website uses fonts provided through the Content Delivery Network (CDN) of Shopify Inc., 151 O’Connor Street, Ground floor, Ottawa, ON K2P 2L8, Canada. When accessing our website, the required fonts are loaded from Shopify’s servers in order to ensure a consistent and visually appealing presentation of our website. In this process, technically necessary information, in particular the IP address of the respective user as well as other connection data, is transmitted to Shopify.
The processing is carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR in providing a uniform and attractive presentation of our website. Since the fonts are provided via Shopify, no external third-party services (e.g., Google Fonts) are integrated. Shopify processes the data in accordance with applicable data protection regulations. For further information, please refer to Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

9. eCommerce and payment service providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content arrangement and modification of our contractual relationships. Data with personal references to the use of this website (usage data) will be collected, processed, and used only if this is necessary to enable the user to use our services or required for billing purposes. The legal basis for these processes is Art. 6(1)(b) GDPR.

The collected customer data shall be deleted upon completion of the order or termination of the business relationship and upon expiration of any existing statutory archiving periods. This shall be without prejudice to any statutory archiving periods.

Data transfer upon closing of contracts for online stores, retailers, and the shipment of merchandise

Whenever you order merchandise from us, we will share your personal data with the transportation company entrusted with the delivery as well as the payment service commissioned to handle the payment transactions. Only the data these respective service providers require to meet their obligations will be shared. The legal basis for this sharing is Art. 6 (1)(b) GDPR, which permits the processing of data for the fulfillment of contractual or pre-contractual obligations. If you give us your respective consent pursuant to Art. 6 (1)(a) GDPR, we will share your email address with the transportation company entrusted with the delivery so that this company can notify you on the shipping status for your order via email. You have the option to revoke your consent at any time.

Use of Online Store by Shopify
We use the Online Store by Shopify platform provided by Shopify International Ltd., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, to operate our online shop. Shopify enables us to provide a secure and professional e-commerce platform through which we present and sell our products.

Purpose of Processing
The use of Shopify serves to provide a functional and visually appealing online sales platform through which orders, payments, and customer communications can be processed.

Type and Scope of Data Processing
In connection with the use of Shopify, the following categories of personal data may be processed:

Inventory and contact data (e.g., name, address, e-mail address, telephone number),
Contract and order data (e.g., ordered products, payment information, delivery details),
Usage and communication data (e.g., IP address, browser information, support or chat inquiries, where applicable).

Processing takes place for the purpose of fulfilling contractual obligations and for the technical provision of the online store.

Legal Basis
The legal basis for the use of Shopify is Article 6(1)(b) GDPR (performance of a contract) and Article 6(1)(f) GDPR (legitimate interest in the secure and efficient provision of our online offering).

Data Processing Agreement and Data Transfers
We have entered into a Data Processing Agreement pursuant to Article 28 GDPR with Shopify. Depending on the customer’s location or in the context of subcontractor relationships, data may also be transferred to Shopify Inc., 151 O’Connor Street, Ground Floor, Ottawa, ON K2P 2L8, Canada, or Shopify Commerce Singapore PTE. Ltd., 77 Robinson Road, #13-00 Robinson 77, Singapore 068896. Shopify ensures an adequate level of data protection through the implementation of EU Standard Contractual Clauses.

Payment services

We integrate payment services of third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, bank account details, credit card number) are processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contractual and data protection provisions of the respective providers apply. The use of the payment service providers is based on Art. 6(1)(b) GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment transaction (Art. 6(1)(f) GDPR). Insofar as your consent is requested for certain actions, Art. 6(1)(a) GDPR is the legal basis for data processing; consent may be revoked at any time for the future.

We use the following payment services / payment service providers within the scope of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The payment service provider is Apple Inc, Infinite Loop, Cupertino, CA 95014, USA. The Apple privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google’s privacy policy here: https://policies.google.com/privacy.

Klarna

The supplier is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna“). Klarna offers various payment options (e.g., hire purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of Klarna checkout solution. For details on the use of Klarna cookies, please see the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

Details can be found in Klarna’s privacy policy under the following link: https://www.klarna.com/de/datenschutz/.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

For more information, see Shopify Payment's privacy policy: https://www.shopify.de/legal/datenschutz.

American Express

The provider of this payment service is the American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).

American Express may transfer data to its parent company in the US. The data transfer to the US is based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

For more information, please see the American Express privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is the Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the US. The data transfer to the US is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is the Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

Great Britain is considered a secure non-EU country as far as data protection legislation is concerned. This means that the data protection level in Great Britain is equivalent to the data protection level of the European Union.

VISA may transfer data to its parent company in the US. The data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, please refer to VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Bancontact

We offer the payment method Bancontact, operated by
Bancontact Payconiq Company NV/SA, Rue d’Arlon 82, 1040 Brussels, Belgium.

Purpose of Processing
The integration of Bancontact serves the secure execution and processing of online and card payments. By using this service, we receive an immediate payment confirmation, which enables us to process and fulfill orders more quickly.

Nature and Scope of Data Processing
In the context of payment processing via Bancontact, the data required to carry out the transaction are processed. This includes in particular:

Payment and transaction data (e.g., bank details, transaction number, payment amount),
Order-related data (e.g., invoice number, shopping cart),
Personal data of the payer (e.g., name, billing address, contact details where applicable).

The processing of these data is carried out exclusively for the purpose of payment processing and is directly related to the performance of the contract.

Legal Basis
The legal basis for this data processing is Article 6 (1) (b) GDPR (performance of a contract and pre-contractual measures).

EPS (Electronic Payment Standard)

We offer the payment method EPS (Electronic Payment Standard), operated by the STUZZA Studiengesellschaft für Zusammenarbeit im Zahlungsverkehr GmbH, Frankgasse 10/8, 1090 Vienna, Austria.

Purpose of Processing
The integration of EPS serves the secure execution and processing of online bank transfers. By using this service, we receive an immediate payment confirmation, which enables us to process and fulfill orders more efficiently.

Nature and Scope of Data Processing
In the context of payment processing via EPS, the data required to carry out the transaction are processed. This includes in particular:

Payment and transaction data (e.g., bank account details, transaction number, payment amount),
Order-related data (e.g., invoice number, shopping cart),
Personal data of the payer (e.g., name, billing address, contact details where applicable).

These data are processed exclusively for the purpose of payment processing and are directly linked to the performance of the contract.

Legal Basis
The legal basis for this data processing is Article 6 (1) (b) GDPR (performance of a contract and pre-contractual measures).

Maestro

We offer the payment method Maestro, a debit card payment method operated by
Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium.

Purpose of Processing
The integration of Maestro serves the secure execution and processing of card payments. By using this service, we receive an immediate payment confirmation, which enables us to process and fulfill orders more quickly.

Nature and Scope of Data Processing
In the context of payment processing via Maestro, the data required to carry out the transaction are processed. This includes in particular:

Payment and transaction data (e.g., card number, transaction number, payment amount),
Order-related data (e.g., invoice number, shopping cart),
Personal data of the payer (e.g., name, billing address, contact details where applicable).

These data are processed exclusively for the purpose of payment processing and are directly linked to the performance of the contract.

Legal Basis
The legal basis for this data processing is Article 6 (1) (b) GDPR (performance of a contract and pre-contractual measures).

UnionPay

We offer the payment method UnionPay, operated by China UnionPay Co., Ltd., 6F, Building B, No. 498 Guoshoujing Road, Pudong New District, Shanghai, China.

Purpose of Processing
The integration of UnionPay serves the secure execution and processing of card payments. By using this service, we receive an immediate payment confirmation, which enables us to process and fulfill orders more quickly.

Nature and Scope of Data Processing
In the context of payment processing via UnionPay, the data required to carry out the transaction are processed. This includes in particular:

Payment and transaction data (e.g., card number, transaction number, payment amount),
Order-related data (e.g., invoice number, shopping cart),
Personal data of the payer (e.g., name, billing address, contact details where applicable).

These data are processed exclusively for the purpose of payment processing and are directly linked to the performance of the contract.

Legal Basis
The legal basis for this data processing is Article 6 (1) (b) GDPR (performance of a contract and pre-contractual measures).

TikTok Shops

We sell goods and/or services via TikTok Shops. The provider of the shop system is TikTok Technology Limited, The Sorting Office, Ropemaker Place, Dublin 2, D02 HD23, Ireland or another contract-concluding group company of TikTok - depending on the respective logistical processing (hereinafter referred to as “TikTok Shops”). The sale takes place directly on the TikTok platform.

TikTok Shops enables us as a provider to handle the sale of products directly via the TikTok platform. Through TikTok Shops, we can provide product information, manage orders, receive payments, and carry out shipping and communication processes with our customers. In doing so, we and TikTok receive and process various personal data via the platform that are required for handling the purchase process, including profile information (e.g. name, username, profile picture), information you provide (e.g. order details, support requests), messages between buyer and seller, business content such as product descriptions and customer reviews, payment information (e.g. credit card details, PayPal information), as well as TikTok account information such as user ID and technical device details. This data processing serves the purpose of contract fulfilment, payment handling, shipping coordination and communication with customers.

When using TikTok Shops, personal data is transferred to TikTok, which is necessary for the provision and processing of the service. In this process, TikTok stores user data in data centres within the EU as well as outside the European Union or the European Economic Area – especially in third countries. Therefore, it cannot be ruled out that in certain cases, government agencies outside the EU, especially in data protection law insecure third countries, may gain access to personal data.

The processing of personal data is carried out for the purpose of contract fulfilment in accordance with Art. 6(1)(b) GDPR.

Data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/global/partner-privacy-policy/en#eea as well as under https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

For more information on how TikTok Shops handles user data, please refer to TikTok’s privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://www.tiktok.com/legal/page/global/tiktok-shop-creator-privacy-policy/de.][2]

Use of TaxJar (Sales Tax Automation)

We use the service TaxJar, a cloud-based software solution for the automation of sales tax calculation and remittance, in particular for transactions in the United States. The provider is TaxJar, Inc., 501 Boylston Street, Suite 700, Boston, MA 02116, USA.

Purpose of Processing
The use of TaxJar serves the purpose of correctly calculating, recording, and remitting sales tax in accordance with the applicable legal requirements. This ensures tax compliance for online transactions.

Nature and Scope of Data Processing
In the course of using TaxJar, the following data may be processed:

Transaction data (e.g., purchase amount, product details, date),
Billing and shipping addresses for tax determination,
Where applicable, customer names in connection with invoicing.

The processing is carried out exclusively to ensure the proper tax handling of sales.

Legal Basis
The legal basis for the use of TaxJar is Art. 6 (1) (c) GDPR (compliance with a legal obligation) and, additionally, Art. 6 (1) (f) GDPR (legitimate interest in efficient and accurate handling of tax processes).

Data Transfer to Third Countries
Since TaxJar is based in the United States, personal data may be transferred to the USA. Where required, such transfer is carried out based on EU Standard Contractual Clauses or comparable safeguards to ensure an adequate level of data protection.

Data processing

Our social media appearances

This privacy policy applies to the following social media presence

· https://www.tiktok.com/@waschies

Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, X etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g., like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g., Facebook).

Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).

Your rights

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability and the right to file a complaint with the responsible regulatory agency. Furthermore, you can request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.

Individual social networks

Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta’s statement the collected data will also be transferred to the USA and to other third-party countries.

We have signed an agreement with Meta on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can customize your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

For details on how they handle your personal information, see the Instagram Privacy Policy: https://privacycenter.instagram.com/policy/.

Pinterest

We have a profile at Pinterest. The operator is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Details on how they handle your personal data can be found in the privacy policy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

TikTok

We have a profile on TikTok. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. Details on how they handle your personal data can be found in the TikTok privacy policy: https://www.tiktok.com/legal/privacy-policy?lang=en.

Data transmission to third countries is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.tiktok.com/legal/privacy-policy?lang=en.

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Privacy Policy

General information

Data recording on this website

2. Hosting and Content Delivery Networks (CDN)

3. General information and mandatory information

4. Recording of data on this website

5. Social media

6. Analysis tools and advertising

7. Newsletter

8. Plug-ins and Tools

9. eCommerce and payment service providers